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Jan Zimmerman Social Media Marketing All-in-One For Dummies


The bestselling social media marketing book Marketing your business through social media isn't an option these days—it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach—and keep—more customers, make more sales, and boost your bottom line. Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more Offers tips for engaging your community and measuring your efforts Explains how to blend social media with your other online and offline marketing efforts Shows you how to leverage data to learn more about your community Don't get left behind! Let this book help you get the most from every minute and dollar you spend on marketing.

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Laura Maya Profit from Mobile Social Media Revolution: Learn how to Engage Social Media and Triple Your Profits


Learn how to Engage Social Media and Triple Your Profits By 2016, Mobile Social Media will be worth about $150 billion, Social Media + Mobile Marketing Creates Market Opportunities Cloud computing technology, mobile devices and social networking will merge to become an even more powerful force that will grow into the biggest commercial platform for many years to come. Many corporations have started embracing mobile marketing and social media to help them to connect to customers and increase their business profits. This book explores different options for using mobile social media for business development ranging from business to consumer, consumer to consumer and business to business conversation models. It shows you the many social media tools and platforms you can use in your social media marketing strategy. It answers key question in each type of social media marketing strategy to help you plan and execute a successful social media marketing campaign. In this book, you will discover – How companies are leveraging on smartphones and tablets to tap their social network power. – Types of social media marketing tools and their usage – How to integrate various mobile and social networking tools into your marketing plans – How the Chinese mobile social landscape works and strategies to engage the Chinese consumer.

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Shiv Singh Social Media Marketing For Dummies


The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more. Social media marketing is a highly-effective way to make a big bang without spending big bucks—and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market. Gives you an overview of your social media marketing choices Covers giving social license to employees and metrics Provides the latest trends in social media marketing Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources If you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered.

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Kipp Bodnar The B2B Social Media Book. Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More


Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

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L. Meghan Mahoney Strategic Social Media


Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold

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Shama Hyder The Zen of Social Media Marketing


The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named “Social media’s zen master of marketing” by Entrepreneur magazine and One of LinkedIn’s “Top Voices” in Marketing & Social in 2015In 2001, at the dawn of the millennium—and the digital marketing age—the first edition of The Zen of Social Media Marketing became a global hit. In the ensuing years, updated editions helped even more marketers, entrepreneurs, students, and professionals of all types navigate the sometimes-stressful world of social media. Now, this new, fully updated edition offers timely insight to the ways social media marketing has changed and specific steps to show you exactly how to thrive and profit with ease and efficiency.Whether you’re a novice, struggler, or mastery-seeker, you already know that engaging in social media is no longer optional. People are talking about your company online and you need to be part of those conversations. However, social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group, teaches you the “Zen” of using social media tools to find your own marketing nirvana.The newest edition of The Zen of Social Media Marketing gives you: – A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page- A proven process to attract followers and fans and convert them into customers and clients- The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, and more- Innovative tips for mobile design- Essential advice on content marketing, email marketing, video, and targeted tactics to enhance your SEO- All-new information on why, when, and how to use online advertising- Why self-expression is the true driver of social media use and how to leverage it for your business- Insights from dozens of leading online marketers and entrepreneurs, with strategies for success

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Nishant Baxi The Big Book of Social Media Marketing Tips


Get instant access to 200 powerful social media marketing tips to increase your followers, build credibility and gain more customers…These tips will surely put your business into overdrive! you’ll discover how to take advantage of high traffic social media sites!

486 RUR

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Neal Schaffer Maximize Your Social. A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success


Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.

1859.04 RUR

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Jay Levinson Conrad Guerrilla Social Media Marketing


Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you’ll learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors. Includes: • 19 secrets every guerrilla social media marketer needs to know • The Guerrilla Social Media Toolkit • The Seven-Sentence Social Media Attack Plan • 22-point social site and blog checklist • 20 types of ROI • Free guerrilla intelligence tools • Future social media weapons that are worth knowing about • And more! This is THE social media guerrilla’s go-to guide—learn how to employ a social media plan that earns attention—and profits!

1635.21 RUR

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Barbara Stawarz Content Marketing i Social Media

Social Media Marketing All-in-One for Dummies 4th Edition ...

Social Media Marketing All-in-One for Dummies 4th Edition (Hörbuch-Download): Amazon.de: Jan Zimmerman, Deborah Ng, Megan Tusing, Tantor Audio: Audible Audiobooks

Jan Zimmerman, Deborah Ng: Social Media Marketing All-in ...

Jan Zimmerman, Deborah Ng: Social Media Marketing All-in-One For Dummies - Sprache: Englisch. (eBook epub) - bei eBook.de

Jan Zimmerman, Deborah Ng: Social Media Marketing All-In ...

Jan Zimmerman, Deborah Ng: Social Media Marketing All-In-One for Dummies - Sprache: Englisch. (Taschenbuch) - bei eBook.de

Das ist: Jan Zimmermann, Youtuber mit Tourette-Syndrom

… der 21-jährige Jan Zimmermann aus Bonn. Er betreibt seit Februar 2019 den Youtube-Kanal „Gewitter im Kopf“, auf dem er zusammen mit seinem besten Freund Tim Lehmann seinen Alltag mit dem Tourette-Syndrom zeigt. Bei „Gewitter im Kopf“ sprechen Jan und Tim über so ziemlich alles: Dass man mit Tourette alle Sportarten ausüben kann.

Jan Zimmerman (Author of Social Media Marketing All-In-One ...

Jan Zimmerman is the author of Social Media Marketing All-In-One for Dummies (3.64 avg rating, 187 ratings, 21 reviews, published 2010), Web Marketing Fo...

Jan Zimmermann's (@janzett98) Instagram profile • 291 ...

711k Followers, 1,354 Following, 291 Posts - See Instagram photos and videos from Jan Zimmermann (@janzett98)

Jan Zimmerman Profiles | Facebook

View the profiles of people named Jan Zimmerman. Join Facebook to connect with Jan Zimmerman and others you may know. Facebook gives people the power to...

Jan Zimmermann - Portfolio Website

Kontakt. Jan P. Zimmermann Massenbergerstraße 26 44787 Bochum. E-Mail: [email protected] Datenschutzerklärung. Diese Datenschutzerklärung klärt Sie über die Art, den Umfang und Zweck der Verarbeitung von personenbezogenen Daten (nachfolgend kurz „Daten“) innerhalb unseres Onlineangebotes und der mit ihm verbundenen Webseiten, Funktionen und Inhalte sowie externen ...

Gewitter im Kopf – Leben mit Tourette: Infos über Jan ...

Jan Zimmermann hat seiner Tourette-Erkankung den Namen „Gisela“ gegeben. „Gisela“ spricht mit tiefer Stimme, benutzt Schimpfwörter und sagt anstößige Dinge. „Gisela“ macht Dinge kaputt, bewegt die Arme und berührt andere/anderes willkürlich. „Gisela“ steckt Jan Zimmermann Dinge in den Mund und leckt teils auch andere an.

Gewitter im Kopf – Leben mit Tourette – Wikipedia

Gewitter im Kopf – Leben mit Tourette ist ein von Jan Zimmermann und Tim Lehmann geführter YouTube-Kanal, der das Krankheitsbild Tourette-Syndrom thematisiert. Tim Lehmann ist nicht vom Tourette-Syndrom betroffen, steht aber zusammen mit Jan Zimmermann in den meisten Videos vor der Kamera. Kanal. Nachdem am 21. Februar 2019 das erste Video hochgeladen worden war, hatte der Kanal am 10. Mai ...

60+ "Jan Zimmerman" profiles | LinkedIn

View the profiles of professionals named "Jan Zimmerman" on LinkedIn. There are 60+ professionals named "Jan Zimmerman", who use LinkedIn to exchange information, ideas, and opportunities.

Social Media Marketing All-in-One For Dummies - Zimmerman ...

Social Media Marketing All-in-One For Dummies | Zimmerman, Jan, Ng, Deborah | ISBN: 0001118951352 | Kostenloser Versand für alle Bücher mit Versand und Verkauf duch Amazon.

Social Media Marketing All-in-One For Dummies (eBook, PDF ...

Jan Zimmerman is the owner of Watermelon Mountain Web Marketing and has helped businesses of all sizes use online marketing and social media tools for more than 15 years. Deborah Ng is a professional blogger, freelance writer, community manager, and social media enthusiast.

Social Media Marketing All-in-One For Dummies von Jan ...

Finden Sie Top-Angebote für Social Media Marketing All-in-One For Dummies von Jan Zimmerman und Deborah Ng (2017, Taschenbuch) bei eBay. Kostenlose Lieferung für viele Artikel!

Social Media Marketing All-in-One For Dummies (eBook epub ...

Social Media Marketing All-in-One For Dummies, eBook epub (epub eBook) von Jan Zimmerman, Deborah Ng bei hugendubel.de als Download für Tolino, eBook-Reader, PC, Tablet und Smartphone.

Jan Zimmermann - SOCCER Social Feeds | FOX Sports

View FOX Sports' social feeds for the newest takes, breaking news, and find out what Jan Zimmermann is saying on Instagram, Facebook, and Twitter.

Zimmermann ist neuer NPD-Chef - Autonome Antifa Freiburg

Der NPD-Kreisverband Breisgau hat einen neuen Vorsitzenden: Jan Zimmermann aus Eichstetten. Ebenfalls im Vorstand des Kreisverbands sind die üblichen Verdächtigen John Bürgel aus Freiburg, Thomas Reymann aus Lahr und die Brüder Daniel und Stefan Adler aus Bahlingen. Zimmermann mobilisiert für Dienstag, den 16. September, um 19:30 Uhr zu einer Informationsveranstaltung der Stadt Müllheim ...

Social Media Marketing All-In-One for Dummies by Jan Zimmerman

Social Media Marketing All-In-One for Dummies book. Read 21 reviews from the world's largest community for readers. Face Facebook, link up with LinkedIn,...

Social Media Marketing All-in-One For Dummies: Zimmerman ...

Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects ...

Jan Zimmermann – Senior Multi-Channel Manager – Sobi ...

Sehen Sie sich das Profil von Jan Zimmermann im größten Business-Netzwerk der Welt an. Im Profil von Jan Zimmermann ist 1 Job angegeben. Auf LinkedIn können Sie sich das vollständige Profil ansehen und mehr über die Kontakte von Jan Zimmermann und Jobs bei ähnlichen Unternehmen erfahren.

Jan Zimmerman's research works

Jan Zimmerman's 33 research works with 155 reads, including: Maximizing Stratified Social Communities

Jan Zimmermann | BR.de

Jan Zimmermann ist Team- und Formatleiter des multimedialen Debattenformats "Münchner Runde". Zuvor gehörte er zur Investigativeinheit des Bayerischen Rundfunks "BR Recherche/BR Data" und war ...

Social Media Marketing All-in-One For Dummies : Jan ...

Jan Zimmerman owns Sandia Consulting Group and Watermelon Mountain Web Marketing, where she both practices and provides support for social media marketing techniques. Deborah Ng is a freelance writer from central New Jersey. She blogs about books at BooksAndChardonnay.com and shares tips and job leads for telecommuters at Telecommunity.net.

Sir Safety Conad Perugia, Jan Zimmermann: "Siamo pronti ...

Sir Safety Conad Perugia, Jan Zimmermann: “Siamo pronti” Gen 22, 2021 Luana Pioppi . ERUGIA – Giornata piena “in ufficio” per la Sir Safety Conad Perugia. Attività fisica e di tecnica individuale al mattino, allenamento tecnico di squadra nel pomeriggio. È questo il programma dei Block Devils per questo venerdì che apre un nuovo weekend di Superlega. Si scende in campo domenica ...

Jan Eckhard - Heidelberg University

Eckhard, Jan. 2020. Gender Differences in the Social Consequences of Unemployment: How Job Loss Affects the Risk of Becoming Socially Isolated. Work, Employment and Society. Early View. 1-18. Eckhard, Jan. 2020. Social Isolation as a Consequence of Transitions in Partner Relationships: How Formations and Endings of Partner Relationships Affect the Risk of Social Disconnectedness. Journal of ...

100+ Profile für „Jan Zimmermann“ | LinkedIn

Sehen Sie sich die Profile von Fach- und Führungskräften namens „Jan Zimmermann“ auf LinkedIn an. Es gibt 100+ Personen namens „Jan Zimmermann“, die LinkedIn zum Austausch von Informationen, Ideen und Karrierechancen nutzen.

Jan Zimmermann - Spielerprofil | Transfermarkt

Jan Zimmermann ehemaliger Fußballspieler aus Deutschland Torwart zuletzt bei Eintracht Frankfurt * 19.04.1985 in Offenbach am Main, Deutschland

Jan Zimmerman Profile | Facebook

Profile von Personen mit dem Namen Jan Zimmerman anzeigen. Tritt Facebook bei, um dich mit Jan Zimmerman und anderen Personen, die du kennen könntest, zu...

Social Media Marketing All-in-One For Dummies Jan ...

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Social Media Marketing All-in-One for Dummies: Amazon.in ...

Social Media Marketing All-in-One for Dummies: Amazon.in: Jan Zimmerman, Deborah NG: पुस्तकें

Jan Zimmerman – Audio Books, Best Sellers, Author Bio ...

Jan Zimmerman is the author of Web Marketing for Dummies (Wiley), now in its third edition, and co-author of Social Media Marketing All-in-One for Dummies now in its fourth edition, as well as four editions of Marketing on the Internet (Maximum Press), Doing Business with the Government Using EDI (Van Nostrand Reinhold), Once Upon the Future ...

JAn Zimmermann Profile | Facebook

Profile von Personen mit dem Namen JAn Zimmermann anzeigen. Tritt Facebook bei, um dich mit JAn Zimmermann und anderen Personen, die du kennen könntest,...

Social Media Marketing All-in-One For Dummies (eBook, ePUB ...

The bestselling social media marketing book Marketing your business through social media isnt an option these days its absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, youll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace.

Jan Zimmermann in Speichersdorf 95469 | Frankenberg 15 ...

Jan Zimmermann in Speichersdorf im Branchenbuch von meinestadt.de - Telefonnummer, Adresse, Stadtplan, Routenplaner und mehr für Jan Zimmermann Speichersdorf

Jan Zimmermann Metallbau in Waldheim Reinsdorf

Jan Zimmermann Metallbau Reinsdorf 11 in Waldheim Reinsdorf, ☎ Telefon 034327/91214 mit Anfahrtsplan

Jan Zimmerman, книга Social Media Marketing All-in-One For ...

Jan Zimmerman, книга Social Media Marketing All-in-One For Dummies – аннотация, рейтинг, вся информация о книге на Альдебаране. Отзывы. Похожие книги. Видео. Переходите и читайте онлайн / скачивайте!

Jan Zimmermann in der XING Personensuche finden | XING

Finde 86 Profile von Jan Zimmermann mit aktuellen Kontaktdaten ☎, Lebenslauf, Interessen sowie weiteren beruflichen Informationen bei XING.

Barry ZIMMERMAN | Distinguished Professor Emeritus | Ph.D ...

Jan 2015; Barry J. Zimmerman. The effectiveness of an experimental program (EP) in modifying attitudes of principals, teachers, and teacher aides was investigated. Teachers participating in the EP ...

Jan Zimmermann aktuell: News und Informationen der FAZ zum ...

News zu Jan Zimmermann im Überblick: Hier finden Sie alle Meldungen und Informationen der FAZ zum Thema Jan Zimmermann.

Jan Zimmermann - Spielerprofil | Transfermarkt

Jan Zimmermann ehemaliger Fußballspieler aus Deutschland Offensives Mittelfeld zuletzt bei 1.FC Germania Egestorf/Langreder * 05.10.1979 in Hannover, Deutschland

Entdecke Deinen Star Jan Zimmermann - Alle News & Infos

Jan Zimmermann. Torwart-Trainer Eintracht Frankfurt. Land Deutschland Geboren 19.04.1985 in Offenbach Größe & Gewicht 190 cm, 86 kg. Stationen. Zeitraum Mannschaft Position; 01/2020 - 06/2021 ...

Jan Zimmermann im Das Telefonbuch - Jetzt finden!

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Jan Zimmermann Metallgestaltung in Nörvenich 52388 | Gut ...

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Jan Zimmermann - 2013/2014 - Trainer - Fussballdaten

Jan Zimmermann war in der Saison 2013/2014 Trainer von 1. FC Germania Egestorf-Langreder Jan Zimmermann wurde am 05.10.1979 geboren.

Social Media Marketing All-In-One for Dummies - Jan ...

Social Media Marketing All-In-One for Dummies de Jan Zimmerman, Deborah Ng - English books - commander la livre de la catégorie Médias et communication sans frais de port et bon marché - Ex Libris boutique en ligne.

Jan Zimmer im Das Telefonbuch - Jetzt finden!

ll Jan Zimmer gesucht? Richtige Adressen und Telefonnummern finden! 14 Einträge zu Jan Zimmer mit aktuellen Kontaktdaten, Öffnungszeiten und Bewertungen ☎ Das Telefonbuch - Ihre Nr. 1 für Adressen und Telefonnummern

Deutscher Volleyball-Verband - Jan Zimmermann

Social Media: Facebook; Instagram; Die Endphase der Bundesliga-Saison 2013/14 wird Jan Zimmermann wohl kaum vergessen: Der junge Zuspieler wurde von seinem Trainer Stelian Moculescu ins äußerst kalte Final-Wasser geworfen, weil der erste Zuspieler, der Serbe Nicola Jovovic, verletzt ausfiel. Doch von Nervosität oder Verkrampfung keine Spur: Zimmermann verteilte die Bälle gegen Berlin so ...

Jan Zimmermann - E-Commerce - Fachhochschule Wedel | XING

Ausbildung, Kontaktdaten und weitere Infos: Erfahr mehr – oder kontaktier Jan Zimmermann direkt bei XING.

Jan Böhmermann | STERN.de

Jan Böhmermann löscht alle seine Social-Media-Profile 21.10.2020 - 10:01 Uhr Britische Krimiserien: Die besten Serien für Krimifans

swissbib : Social media marketing all-in-one for dummies ...

Einstellung von swissbib: Die Daten auf swissbib sind seit dem 7. Dezember 2020 nur noch teilweise aktualisiert. swissbib steht noch bis zum 31.

Lee Odden Optimize. How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing


Attract, engage, and inspire your customers with an «Optimize and Socialize» content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

1855.32 RUR

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Paul Gillin Secrets of Social Media Marketing


""Secrets of Social Media Marketing"" is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin's acclaimed and oft-reviewed «„The New Influencers: A Marketer's Guide to the New Social Media,“» this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.

742.87 RUR

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Jim Sterne Social Media Metrics. How to Measure and Optimize Your Marketing Investment


The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

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Felix Beilharz Social Media Marketing im B2B - Besonderheiten, Strategien, Tipps

Thomas Schwenke Social Media Marketing und Recht, 2. Auflage

Davidson Sylvia, Dooley Jenny Social Media Marketing. Student's Book with digib


Career Paths: Social Media Marketing is a new educational resource for social media professionals who want to improve their English communication in a work environment. Incorporating career-specific vocabulary and contexts, each unit offers step-by-step instruction that immerses students in the four key language components: reading, listening, speaking, and writing. Career Paths: Social Media Marketing addresses topics including types of online communication, social media in journalism, social media in public relations, social media in advertising and marketing, and the cultural impace of social media. The series is organized into three levels of difficulty and offers over 400 vocabulary terms and phrases. Every unit includes a test of reading comprehension, vocabulary, and listening skills, and leads students through written and oral production. Included Features: A variety of realistic reading passages Career-specific dialogues 45 reading and listening comprehension checks Over 400 vocabulary terms and phrases Guided speaking and writing exercises Complete glossary of terms and phrases

1100 RUR

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Marsha Collier Social Media Commerce For Dummies


Capture customers and sales with social media commerce Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. This one-of-a-kind guide introduces you to social media commerce and explains how you can use social media to provide better customer service, collect payments online, and build your customer base. Online marketing expert Marsha Collier helps you determine where you have the best opportunity to reach your market, which sites you should integrate with, and much more. Your customers are communicating with each other via social media; making purchasing opportunities available on social media sites adds convenience for your customer and opens up new sales opportunities This step-by-step guide explains social media commerce and shows what you can accomplish Helps you determine the sites where your business should have a presence Demonstrates how customers can help promote your brand as they recommend products and services to others on their social networks Author Marsha Collier is the undisputed expert on eBay and a recognized authority on social media marketing Social Media Commerce For Dummies helps you offer your customers better service while giving them the opportunity to share information about your product with their social media contacts.

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Jennifer Openshaw The Socially Savvy Advisor + Website. Compliant Social Media for the Financial Industry


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