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R. Lefebvre Craig Social Marketing and Social Change. Strategies and Tools For Improving Health, Well-Being, and the Environment


How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design and management of programs that strive for changes for good. This text is ideal for students and professionals in health, nonprofit, business, social services, and other areas. “This is it – the comprehensive, brainy road map for tackling wicked social problems. It’s all right here: how to create and innovate, build and implement, manage and measure, scale up and sustain programs that go well beyond influencing individual behaviors, all the way to broad social change in a world that needs the help.”—Bill Novelli, Professor, McDonough School of Business, Georgetown University, former CEO, AARP and founder, Porter Novelli and the Campaign for Tobacco-Free Kids “I’m unaware of a more substantive treatise on social marketing and social change. Theoretically based; pedagogically focused; transdisciplinary; innovative; and action oriented: this book is right for our time, our purpose, and our future thinking and action.”—Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park “This book – like its author – is innovative and forward-looking, yet also well-grounded in the full range of important social marketing fundamentals.”—Edward Maibach, MPH, PhD, University Professor and Director, Center for Climate Change Communication, George Mason University

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Laura Maya Profit from Mobile Social Media Revolution: Learn how to Engage Social Media and Triple Your Profits


Learn how to Engage Social Media and Triple Your Profits By 2016, Mobile Social Media will be worth about $150 billion, Social Media + Mobile Marketing Creates Market Opportunities Cloud computing technology, mobile devices and social networking will merge to become an even more powerful force that will grow into the biggest commercial platform for many years to come. Many corporations have started embracing mobile marketing and social media to help them to connect to customers and increase their business profits. This book explores different options for using mobile social media for business development ranging from business to consumer, consumer to consumer and business to business conversation models. It shows you the many social media tools and platforms you can use in your social media marketing strategy. It answers key question in each type of social media marketing strategy to help you plan and execute a successful social media marketing campaign. In this book, you will discover – How companies are leveraging on smartphones and tablets to tap their social network power. – Types of social media marketing tools and their usage – How to integrate various mobile and social networking tools into your marketing plans – How the Chinese mobile social landscape works and strategies to engage the Chinese consumer.

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Shiv Singh Social Media Marketing For Dummies


The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more. Social media marketing is a highly-effective way to make a big bang without spending big bucks—and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market. Gives you an overview of your social media marketing choices Covers giving social license to employees and metrics Provides the latest trends in social media marketing Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources If you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered.

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L. Meghan Mahoney Strategic Social Media


Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold

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Kipp Bodnar The B2B Social Media Book. Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More


Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

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Shama Hyder The Zen of Social Media Marketing


The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named “Social media’s zen master of marketing” by Entrepreneur magazine and One of LinkedIn’s “Top Voices” in Marketing & Social in 2015In 2001, at the dawn of the millennium—and the digital marketing age—the first edition of The Zen of Social Media Marketing became a global hit. In the ensuing years, updated editions helped even more marketers, entrepreneurs, students, and professionals of all types navigate the sometimes-stressful world of social media. Now, this new, fully updated edition offers timely insight to the ways social media marketing has changed and specific steps to show you exactly how to thrive and profit with ease and efficiency.Whether you’re a novice, struggler, or mastery-seeker, you already know that engaging in social media is no longer optional. People are talking about your company online and you need to be part of those conversations. However, social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group, teaches you the “Zen” of using social media tools to find your own marketing nirvana.The newest edition of The Zen of Social Media Marketing gives you: – A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page- A proven process to attract followers and fans and convert them into customers and clients- The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, and more- Innovative tips for mobile design- Essential advice on content marketing, email marketing, video, and targeted tactics to enhance your SEO- All-new information on why, when, and how to use online advertising- Why self-expression is the true driver of social media use and how to leverage it for your business- Insights from dozens of leading online marketers and entrepreneurs, with strategies for success

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Nancy Lee Good Works!. Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line


Businesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate «causewashers» cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success.

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Krista Neher Visual Social Marketing For Dummies


How to implement a best-in-class visual marketing plan It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap for creating effective, well-defined visual social marketing strategies as part of your overall marketing and social media plans. From defining goals to developing highly visual content across a range of social media platforms, this book is the perfect step-by-step guide to get you there. The book explores Pinterest, Instagram, Vine, Tumblr, YouTube, SlideShare, and Twitter, among many topics and resources, and includes useful examples from leading brands and companies across a variety of industries. Helps you set goals that align with your budget and resources and then lay out a visual social marketing plan Covers image-based platforms, such as Pinterest, Instagram, and Vine, as well as social media platforms including Facebook, Tumblr, YouTube, Twitter, and SlideShare Explores visual tools, including infographics, presentations, and video Explains how to track and measure the effectiveness of your visual marketing efforts Make your brand stand out from the crowd with the information, tips, techniques, and examples you'll find in Visual Social Marketing For Dummies.

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Jan Zimmerman Social Media Marketing All-in-One For Dummies


The bestselling social media marketing book Marketing your business through social media isn't an option these days—it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach—and keep—more customers, make more sales, and boost your bottom line. Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more Offers tips for engaging your community and measuring your efforts Explains how to blend social media with your other online and offline marketing efforts Shows you how to leverage data to learn more about your community Don't get left behind! Let this book help you get the most from every minute and dollar you spend on marketing.

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Lee Odden Optimize. How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing


Attract, engage, and inspire your customers with an «Optimize and Socialize» content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

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R. Craig Lefebvre | RTI

R. Craig Lefebvre, PhD, is an architect and designer of public health and social change programs who blends empirical research and consumer experience to engage people’s imagination and passions in the design, implementation, and evaluation of communication and marketing programs to improve health, financial literacy, and social well-being.

R Craig Lefebvre - On Social Marketing and Social Change

Craig Lefebvre, PhD is an architect and designer of public health and social change programs. He is chief maven of socialShift, a social|design, marketing and media consultancy and Lead Change Designer at RTI International.

On Social Marketing and Social Change - R. Craig Lefebvre ...

On Social Marketing and Social Change | R. Craig Lefebvre Phd | ISBN: 9781449561932 | Kostenloser Versand für alle Bücher mit Versand und Verkauf duch Amazon.

Social Marketing and Public Health Intervention - R. Craig ...

R. Craig Lefebvre, PhD and June A. Flora, PhD. Health Education Quarterly 1988 15: 3, 299-315 Share. Share. Social Media; Email; Share Access; Share this article via social media. The e-mail addresses that you supply to use this service will not be used for any other purpose without your consent. Recommend to a friend Email a link to the following content: * Recipient's Email Address: * Your ...

R. Craig Lefebvre (Author of Social Marketing and Social ...

R. Craig Lefebvre is the author of Social Marketing and Social Change (4.50 avg rating, 4 ratings, 1 review, published 2013), Social Marketing and Social...

An integrative model for social marketing | Emerald Insight

An integrative model for social marketing - Author: R. Craig Lefebvre. Books and journals Case studies Expert Briefings Open Access. Advanced search. An integrative model for social marketing. R. Craig Lefebvre (School of Public Health, University of South Florida, Sarasota, Florida, USA) Journal of Social Marketing. ISSN: 2042-6763. Publication date: 15 February 2011. Abstract. Purpose ...

Lefebvre, R. Craig Bio - National Public Health ...

R. Craig Lefebvre, PhD, is an architect and designer of public health and social change programs who blends empirical research and consumer experience to engage people's imagination and passions in the design, implementation, and evaluation of communication and marketing programs to improve health and social well-being.

R. Craig Lefebvre recognized as innovator in social ...

R. Craig Lefebvre, Ph.D., lead change designer in the Center for Communication Science at RTI International, has been awarded the Philip Kotler Social Marketing Distinguished Service Award The award is named for, and was presented by Philip Kotler, Ph.D., the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University

Journal of Social Marketing

An integrative model for social marketing R. Craig Lefebvre School of Public Health, University of South Florida, Sarasota, Florida, USA Abstract Purpose – Social marketing has evolved differently in the developing and developed worlds, at times leading to different emphases on what social marketing thought and practice entail. This paper aims to document what those differences have been and ...

Craig R. Lefebvre (Author of The Vessel of One)

About Craig R. Lefebvre: Craig Lefebvre, is a Connecticut based indy-author and poet, as well as an energy healer with over 17 years of combined experien...

Design thinking, demarketing and behavioral economics ...

Design thinking, demarketing and behavioral economics : fostering interdisciplinary growth in social marketing R. Craig Lefebvre and Philip Kotler Year of publication:

R. Craig Lefebvre's Social Marketing Blog

R. Craig Lefebvre's Social Marketing Blog News and commentary on social marketing, health communications and social/political change enterprises. Home Thursday, January 05, 2006 Social Marketing in the News . Health Body Talks About Concerns . The nation's health concerns were at the top of the National Health Promotion Council's roundtable discussions yesterday. Health Minister Solomone ...

R Craig LEFEBVRE | Lead Change Dsesigner | PhD | RTI ...

R Craig Lefebvre Linda Hadley As part of the national 5 A Day for Better Health program, a communication strategy based on a social marketing model was developed to guide the program's media campaign.

Social marketing and social change : strategies and tools ...

Social marketing and social change : strategies and tools for health, well-being, and the environment . R. Craig Lefebvre ...

R. Craig Lefebvre's Social Marketing Blog

R. Craig Lefebvre's Social Marketing Blog News and commentary on social marketing, health communications and social/political change enterprises. Home Thursday, January 19, 2006 Social Marketing in the News . Oil Company Boosts Anti-malaria Campaign in Cameroon . Cameroon Oil Transportation Company (COTCO) has decided to give a subsidy of 175 million FCFA to help lower the cost of insecticide ...

Socialshift Trademark - Lefebvre, R Craig - Sedona, AZ ...

Lefebvre, R Craig 325 Concho Dr Sedona Az 86351: Law Office Assigned: (L50) Law Office 105: Current Location: Tmeg Law Office 105: Location Date: October 14, 2016: Employee Name: Mcmorrow, Ronald G: Mark Drawing Code: (4) Standard Character Marks: Last Transaction Date: December 4, 2020: Published For Opposition Date: December 1, 2009

Find Craig Lefebvre's Background Report in the US

Find Craig Lefebvre in the United States. We found 10 entries for Craig Lefebvre in the United States. The name Craig Lefebvre has over 9 birth records, 0 death records, 1 criminal/court records, 37 address records, 18 phone records and more. Get full address, contact info, background report and more!

Social Marketing and Social Change: Strategies and Tools ...

R. Craig Lefebvre weaves together multi-level theories of change, research, and case studies to explain and illustrate the development of social marketing to address some of society's most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design, and management of programs that strive for changes for good. This ...

Social Marketing Quarterly http://smq.sagepub.com/content ...

BY R. CRAIG LEFEBVRE The Change We Need: New Ways of Thinking About Social Issues One definition of insanity is doing the same thing, over and over again, but expecting different results. As we ...

(PDF) Transformative social marketing: Co-creating the ...

Transformative social marketing: Co-creating the social marketing discipline and brand

Lefebvre: Social Marketing and Social Change: Strategies ...

Welcome to the Web site for Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment by R. Craig Lefebvre. This Web site gives you access to the rich tools and resources available for this text. You can access these resources in two ways: Using the drop-down menu at the top, select a chapter. A list of resources available for that ...

R Craig Lefebvre | University of South Florida - Academia.edu

R Craig Lefebvre, University of South Florida, Community & Family Health, Faculty Member. Studies Social Technologies for Behavior and Social Change; Marketing Approaches to Community and Population Health; Design Research for Individual and

Social marketing - Wikipedia

Lefebvre, R. Craig (2013). Social Marketing: A Six Volume Set. ISBN 978-1446253113. Lefebvre, R. Craig (2013). Social Marketing and Social Change: Strategies and Tools for Improving Health, Well-Being and the Environment. ISBN 978-0-470-93684-9. McKenzie-Mohr, Doug; William Smith (January 1999). Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing. ISBN 0-86571 ...

R. Craig Lefebvre Books - List of books by R. Craig Lefebvre

Discount prices on books by R. Craig Lefebvre, including titles like Social Marketing and Social Change. Click here for the lowest price.

Lefebvre, R. Craig | SAGE India

Social Media; News at SAGE; SAGE Indie Publishing; Locations; Created with Sketch. Search. Created with Sketch. Cart. You are here. Author × × × R. Craig Lefebvre University of South Florida, USA ...

craig lefebvre - Lead Change Designer - RTI International ...

View craig lefebvre’s profile on LinkedIn, the world's largest professional community. craig has 6 jobs listed on their profile. See the complete profile on LinkedIn and discover craig’s ...

Henri Lefebvre - Wikipedia

Henri Lefebvre (/ l ə ˈ f ɛ v r ə / lə-FEV-rə, French: [ɑ̃ʁi ləfɛvʁ]; 16 June 1901 – 29 June 1991) was a French Marxist philosopher and sociologist, best known for pioneering the critique of everyday life, for introducing the concepts of the right to the city and the production of social space, and for his work on dialectics, alienation, and criticism of Stalinism, existentialism ...

R Craig Lefebvre | Book Depository

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R. Craig Lefebvre: free download. Ebooks library. On-line ...

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Craig Lefebvre - Phone, Address, Background info | Whitepages

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R Craig Lefebvre | University of South Florida - Academia.edu

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Author: R. Craig Lefebvre - onlybooks.org

Author: R. Craig Lefebvre. Social Marketing And Social ... Page 1 of 1 1. Genre

Craig Lefevre Profiles | Facebook

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Lefebvre, R. Craig | SAGE Publications Inc

Lefebvre, R. Craig

RF social : l'information sur la gestion du personnel ...

Dictionnaire Social. Pour des réponses immédiates en droit du travail, de l'emploi et de la protection sociale. Effectuer la simulation : Visionner: Consulter: CHIFFRES UTILES éCHéancier newsletter les plus sur le net revue fiduciaire emploi audit de la paie formation annonces légales. Version Web. Version numérique . Consulter la revue N°214 du 01-2021 Voir les anciens numéros ...

Henri Lefebvre – Wikipedia

Henri Lefebvre (* 16. Juni 1901 in Hagetmau, Département Landes; † 29. Juni 1991 in Navarrenx, Département Pyrénées-Atlantiques) war ein französischer marxistischer Soziologe, Intellektueller und Philosoph. Er galt als einer der „Väter“ der Pariser Studentenunruhen im Mai 1968. Leben. Lefebvre besuchte das renommierte Lycée Louis-le-Grand in Paris. Er wollte ursprünglich ...

"Frontiers of the New Social Marketing" by R. Craig Lefebvre

By R. Craig Lefebvre, Published on 10/18/13. Comments. GW Health Communication and Marketing Symposium Series: Frontiers of the New Social Marketing, Friday, October 18, 2013.

Craig Lefebvre - Owner/Operator - Lefebvre Sand & Gravel ...

View Craig Lefebvre’s profile on LinkedIn, the world’s largest professional community. Craig has 2 jobs listed on their profile. See the complete profile on LinkedIn and discover Craig’s ...

Lefebvre Craig R Archives - MarketBookshelf

Author: Lefebvre Craig R. This is an archive page containing all the publications filed under Author: Lefebvre Craig R. Want to search through the full database? Peer-reviewed article from 2011. An integrative model for social marketing. University of South Florida; Lefebvre Craig R; Health Area Agnostic; Market interventions; Global. Content Areas . Market Analysis · Market Interventions ...

Lefebvre, R. Craig | SAGE Publications Ltd

Lefebvre, R. Craig

ERIC - Search Results

Social Marketing and Public Health Intervention. Lefebvre, R. Craig; Flora, June A. – Health Education Quarterly, 1988 The proliferation of community-based health education programs has outpaced the knowledge base of behavior change strategies that are appropriate for public health interventions.

Encore -- Lefebvre, R. Craig, 1959

Social marketing and social change : strategies and tools for health, well-being, and the environment / R. Craig Lefebvre Lefebvre, R. Craig, 1959- Book | 2013. Available at WCTC General Collection (RA410.56 .L44) close ...

(PDF) Social marketing and public health intervention | R ...

Social marketing and public health intervention

Lefebvre – Wikipedia

Lefebvre bzw.Lefèbvre ist als Variante von Lefèvre mit der Bedeutung „der Schmied“ ein ursprünglich berufsbezogener französischer Familienname.. Namensträger. Alexandre Louis Lefèbvre de Cérisy (1798–1867), französischer Insektenkundler; André Lefèbvre (1894–1964), französischer Automobilingenieur; André Louis Lefebvre de Laboulaye (1876–1966), französischer Diplomat

Results for R. Craig Lefebvre - isbn.nu

Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of societyâ s most vexing problems...read more. By R. Craig Lefebvre. See complete details on each edition (1 edition listed) Paperback: 9780470936849 | 1 edition (Jossey-Bass Inc Pub, February 26, 2013 ...

Craig Lefebvre - Alle Hörbücher bei Audible.de

Entdecken Sie alle Hörbücher von Craig Lefebvre auf Audible.de: 1 Hörbuch Ihrer Wahl pro Monat Der erste Monat geht auf uns.

Marcel Lefebvre – Wikipedia

Marcel François Marie Joseph Lefebvre CSSp (* 29. November 1905 in Tourcoing, Nord-Pas-de-Calais, Frankreich; † 25. März 1991 in Martigny, Schweiz) war ein römisch-katholischer Erzbischof und ein Anführer katholischer Traditionalisten, die wesentliche Reformen des Zweiten Vatikanischen Konzils (1962–1965) ablehnten: darunter die Theologie und praktischen Folgen von Nostra Aetate, den ...

Neal Schaffer Maximize Your Social. A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success


Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.

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Jay Levinson Conrad Guerrilla Social Media Marketing


Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you’ll learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors. Includes: • 19 secrets every guerrilla social media marketer needs to know • The Guerrilla Social Media Toolkit • The Seven-Sentence Social Media Attack Plan • 22-point social site and blog checklist • 20 types of ROI • Free guerrilla intelligence tools • Future social media weapons that are worth knowing about • And more! This is THE social media guerrilla’s go-to guide—learn how to employ a social media plan that earns attention—and profits!

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Nishant Baxi The Big Book of Social Media Marketing Tips


Get instant access to 200 powerful social media marketing tips to increase your followers, build credibility and gain more customers…These tips will surely put your business into overdrive! you’ll discover how to take advantage of high traffic social media sites!

486 RUR

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Daniel Birke Social Networks and their Economics. Influencing Consumer Choice


Reveals how consumer choice can be better understood and influenced using social networks analysis (SNA) Intuitively, we all appreciate that we can be influenced by our friends and peers in what we do, how we behave, and what products we consume. Until recently, it has been difficult to measure this interdependence, mainly because data on social networks was difficult to collect and not readily available. More and more companies such as mobile phone carriers or social networking sites such as Facebook are collecting such data electronically. Daniel Birke illustrates in compelling real-world case studies how companies use social networks for marketing purposes and which statistical analysis and unique datasets can be used. Social Networks and their Economics: Explores network effects and the analysis of social networks, whilst providing an overview of the state-of-the art research. Looks at consumption interdependences between friends and peers: Who is influencing who through which channels and to what degree? Presents statistical methods and research techniques that can be used in the analysis of social networks. Examines SNA and its practical application for marketing purposes. Features a supporting website www.wiley.com/go/social_networks featuring SNA visualizations and business case studies. Aimed at post-graduate students involved in social network analysis, industrial economics, innovation and consumer marketing, this book offers a unique perspective from both an academic and practitioner point of view on how social networks can help understand and influence consumer behaviour. This book will prove to be a useful resource for marketing practitioners from companies where social network data is available and for consulting companies who advise businesses on marketing and social media related issues.

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Paul Gillin Secrets of Social Media Marketing


""Secrets of Social Media Marketing"" is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin's acclaimed and oft-reviewed «„The New Influencers: A Marketer's Guide to the New Social Media,“» this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.

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David Craig Social Media Entertainment


How the transformation of social media platforms and user-experience have redefined the entertainment industry [b][/b] In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike. Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption.

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Mari Smith The New Relationship Marketing. How to Build a Large, Loyal, Profitable Network Using the Social Web


A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of «relationship marketing.» Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you. Outlines how to become a significant «center of influence» for your customers and prospects Explains the unspoken rules of online etiquette—and the common «turnoffs» that drive customers and potential partners away Details the unique cultures of Facebook, Twitter, and other popular online platforms Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time.

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Jim Sterne Social Media Metrics. How to Measure and Optimize Your Marketing Investment


The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

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Davidson Sylvia, Dooley Jenny Social Media Marketing. Student's Book with digib


Career Paths: Social Media Marketing is a new educational resource for social media professionals who want to improve their English communication in a work environment. Incorporating career-specific vocabulary and contexts, each unit offers step-by-step instruction that immerses students in the four key language components: reading, listening, speaking, and writing. Career Paths: Social Media Marketing addresses topics including types of online communication, social media in journalism, social media in public relations, social media in advertising and marketing, and the cultural impace of social media. The series is organized into three levels of difficulty and offers over 400 vocabulary terms and phrases. Every unit includes a test of reading comprehension, vocabulary, and listening skills, and leads students through written and oral production. Included Features: A variety of realistic reading passages Career-specific dialogues 45 reading and listening comprehension checks Over 400 vocabulary terms and phrases Guided speaking and writing exercises Complete glossary of terms and phrases

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Jennifer Openshaw The Socially Savvy Advisor + Website. Compliant Social Media for the Financial Industry


The social media marketing bible for the financial industry The Socially Savvy Advisor: Compliant Social Media for the Financial Industry is the complete guide to creating an effective social media strategy without breaking the big rules. Written by an industry specialist Jennifer Openshaw, alongside Stuart Fross, Fidelity International's former general counsel, and Amy McIlwain, president of Financial Social Media, this book merges marketing basics with FINRA and SEC guidelines to help readers create an effective social media campaign specifically for the finance and investing world. Contributions from industry leaders at Charles Schwab, Citibank, and others provide inside perspective and experience so readers can tap into a new audience. With a focus on compliance, the book clears common hurdles while dispelling myths and outlining effective methods and techniques. Readers also gain access to a website featuring videos, Q & As, tutorials, Slideshare, and a social media policy template. Social media is one of the hottest topics in finance. From solo practitioners to large asset managers, everyone's consumed by how, when, and where to use this new and powerful medium—but guidance is hard to find. The Socially Savvy Advisor covers the entire issue, from platform, to content, to what not to do. Best practices in using social media for advisors and compliance officers Planning for the regulators, vs. failing to plan Challenges with LinkedIn, Facebook, Twitter and other social platforms Elements of a good social media policy Managing the top issues related to marketing and business development, engagement, and compliance With the right plan and the proper technique, social media marketing can dramatically improve client outreach and retention. The Socially Savvy Advisor provides the expert insight, tools, and guidance that shape a robust, effective strategy.

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